Content Manager

PIN-UP Global is an international holding company specialising in developing and implementing advanced technologies, B2B solutions and innovative products for the iGaming industry.

We ensure certification and licensing of our products, providing customers and partners of the holding company with high quality and reliable solutions.

PIN-UP Global is represented in seven countries (Cyprus, Ukraine, Poland, Kazakhstan, Armenia, Peru, Malta, Cyprus). The holding's headquarters is located in Cyprus.

The mission of PIN-UP Global is to improve and develop products for the iGaming industry.

For which tasks (responsibilities)?

• Develop and execute a social media content plan aligned with the SMM strategy and overall marketing goals;

• Filling out calendar&trends, helping with local content and matches;

• Creating content in adherence to the SMM strategy;

• Creating tasks in Jira for Design for local and shared content, memes, news and reels;

• Creating copy for the posts and creating new gaming mechanics for approve;

• Ensuring high quality (relevance, expertise, company tone of voice, high-quality creative visuals) and timeliness;

• Collaborate closely with the team and other departments to create integrated and impactful cross-channel campaigns;

• Stay up-to-date on the latest social media trends and best practices, including those specific to the gambling and betting industry;

• Conduct analytics and research on content, algorithms, game mechanics, social media metrics, competitor data, and ad campaigns to improve efficiency;

• Prepare detailed reports based on findings and performance assessments;

• Follow Kazakh news, sports, events, starts, esports;

• Contribute to a positive and productive team environment by demonstrating respect, empathy, and open communication.

What kind of professional are we looking for?

• Experience in content creation 2+ years: copywriting (news, announcements, etc.), technical tasks for designers, search for newsworthy events, creation of memes, etc;

• Experience in SMM 1+ year;

• Football knowledge (knowledge of history, news, teams, players, championships, etc.);

• Speaking and writing Kazakh, Russian fluently;

• You're up-to-date with all trends, allowing you to hype 24/7;

• You can easily distinguish cringe from cool;

• Level 69 meme-archivist;

• Profound expertise in top-notch visuals;

• Basic knowledge of graphic design: composition, typography, colors;

• You know how to manage your time, focus, and prioritize based on business goals;

• You have moderate impostor syndrome, which helps you constantly analyze and improve your work.

What is important for us in a person?

• Team player;

• Be open to feedback and communication;

• Easy going;

• Have a good sense of humor.

What are the conditions and bonuses?

• 🍀An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;

• 🤝Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

• 📍Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;

• 🧑‍💻Laptop & all necessary equipment for work according to the ecosystem standards;

• 🏖Paid vacations, personal events days, days off;

• 🫖Paid sick leave;

• 👨‍⚕Medical insurance;

• 💵Referral program — enjoy cooperation with your colleagues and get the bonus;

• 📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;

• 🗣Free internal English courses;

• 🤸‍♀Sport benefit;

• 🦄Multiple internal activities: online platform with newsletters, quests, gamification and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc;

• 🎳Company events, team buildings.